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DUBBS CONCEPT
DUBBS is a New York City brand with the five boroughs deeply ingrained in the company's foundation. I strived to represent the city's rebellious youth-culture and their sense of individuality all while using my own style, photography, and design.
DUBBS is a name I have been called for as long as I remember. It means "W" and because my last name begins with a "W", it stuck with me. Design wise "W" is perfect to represent New York City because it has five points, one for each borough.
The stripes represent the countless crosswalks that line each street throughout New York. There are five stripes to represent the five boroughs once again. I wanted to really drive home the representation of the five boroughs because DUBBS isn't just about times square and the places you see on tv, but rather the entire city and all of the character that comes with it. The "W" logo ties it all together with the five boroughs being portrayed in the five points of the "W" along with the five stripes running though it, the stripes symbolizing the streets that this brand was inspired by, and symbolizing me, to put my own creative stamp on the whole brand.
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